From humble beginnings, Transsion Holdings has come to surpass Samsung and Apple as Africa’s favourite smartphone maker. The company sells more phones in Africa than either. How did Tecno, iTel, and Infinix become so popular in Africa?
Tecno phones are perfect for dumsor and expensive networks
Tecno, iTel, and Infinix phones have long-lasting batteries. This is especially important in parts of sub-Saharan Africa that suffer irregular power supply.
Airtime can be expensive depending on which network you are calling. Where users had to switch sim cards in order to take advantage of same-net charges, Transsion’s dual sim technology made it easier to use different sims without opening up the phone; it also saved them from buying an extra smartphone. With poor network coverage within some cities, having multiple sims became a huge advantage.
Cameras made for dark skin
Transsion Holdings went a step further by building phones that optimized users’ eyes, nose, and skin colour. These micro-adjustments made it easy for African complexions to stand out even in darker environments, thereby drawing a lot of fans from the young demographic.
This feature has been incorporated into pro-selfie smartphones like Tecno’s CAMON series. The iTel S brand and Infinix S series were both designed for similar purposes.
Feature phones
Making cheaper phones allowed Transsion to appeal to a larger audience.
Meanwhile, the Chinese company builds a lot of feature phones. Feature phones are inexpensive low-end smartphones that support popular apps like WhatsApp.
Including Swahili, Hausa, and Amharic letters to the keyboards made the phones more appealing to the local populace. At to this the research centres built on the continent, and Transsion holdings is primed for more success in Africa.
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Mobile Techer 